{"id":1358,"date":"2025-03-21T08:27:22","date_gmt":"2025-03-21T08:27:22","guid":{"rendered":"https:\/\/gepardlogistics.cz\/?p=1358"},"modified":"2025-03-21T08:34:49","modified_gmt":"2025-03-21T08:34:49","slug":"outsourcing-logistiky-e-commerce-jako-novy-standard-v-oboru","status":"publish","type":"post","link":"https:\/\/gepardlogistics.cz\/index.php\/2025\/03\/21\/outsourcing-logistiky-e-commerce-jako-novy-standard-v-oboru\/","title":{"rendered":"Outsourcing logistiky e-commerce jako nov\u00fd standard v oboru?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Sv\u011bt elektronick\u00e9ho obchodu se dnes rozv\u00edj\u00ed tempem, o kter\u00e9m se tv\u016frc\u016fm internetu pravd\u011bpodobn\u011b ani nesnilo. Nov\u00e9 prodejn\u00ed kan\u00e1ly p\u0159in\u00e1\u0161ej\u00ed majitel\u016fm obchod\u016f nov\u00e9 probl\u00e9my. Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci? Samoz\u0159ejm\u011b krom\u011b kvalitn\u00edho zbo\u017e\u00ed? No\u2026 v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b: okam\u017eit\u00e9 dod\u00e1n\u00ed, dopravu zdarma a mo\u017enost vr\u00e1tit ho bez zbyte\u010dn\u00fdch ot\u00e1zek.<\/p>\n\n\n\n

E-commerce dnes: rychlej\u0161\u00ed, vy\u0161\u0161\u00ed, siln\u011bj\u0161\u00ed<\/strong><\/p>\n\n\n\n

Sv\u011bt elektronick\u00e9ho obchodov\u00e1n\u00ed se dnes rozv\u00edj\u00ed tempem, o jak\u00e9m se tv\u016frc\u016fm internetu pravd\u011bpodobn\u011b ani nesnilo.Tento p\u0159\u00edstup kupuj\u00edc\u00edch vytv\u00e1\u0159\u00ed n\u00e1klady, ale konkurence nesp\u00ed. Je proto nutn\u00e9 dr\u017eet krok se st\u00e1le vy\u0161\u0161\u00edmi standardy slu\u017eeb. Spr\u00e1va vlastn\u00edho skladu, kompletace objedn\u00e1vek, balen\u00ed, etiketov\u00e1n\u00ed, kontaktov\u00e1n\u00ed kur\u00fdr\u016f – zn\u00ed v\u00e1m to pov\u011bdom\u011b? To je ka\u017edodenn\u00ed realita mnoha podnikatel\u016f.<\/p>\n\n\n\n

Probl\u00e9my s n\u00e1borem zam\u011bstnanc\u016f to nijak neuleh\u010duj\u00ed. Naplnit sklad je st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed. Zam\u011bstnanci v t\u00e9to oblasti se st\u00e1vaj\u00ed pro mnoho zam\u011bstnavatel\u016f p\u0159edm\u011btem konkuren\u010dn\u00edho boje. Jak se s t\u00edm vypo\u0159\u00e1dat?<\/p>\n\n\n\n

Outsourcing logistiky e-commerce: p\u0159irozen\u00fd krok v rozvoji podnik\u00e1n\u00ed<\/strong><\/p>\n\n\n\n

Kdy\u017e m\u016f\u017eete \u00fasp\u011b\u0161n\u011b sv\u011b\u0159it sv\u00e9 finance do takzvan\u00fdch \u201eoutsourcovan\u00fdch\u201c rukou, pro\u010d to neud\u011blat i s logistikou? Outsourcing logistiky elektronick\u00e9ho obchodu je st\u00e1le atraktivn\u011bj\u0161\u00ed pro podnikatele, kte\u0159\u00ed jsou frustrov\u00e1ni nutnost\u00ed \u0159e\u0161it logistiku sami. Profesion\u00e1ln\u00ed logistick\u00e9 spole\u010dnosti nab\u00edzej\u00ed v tomto ohledu komplexn\u00ed \u0159e\u0161en\u00ed, v\u010detn\u011b skladov\u00e1n\u00ed, vychyst\u00e1v\u00e1n\u00ed objedn\u00e1vek, expedice a tak\u00e9 vy\u0159izov\u00e1n\u00ed vratek. Podnikatel tak z\u00edsk\u00e1v\u00e1 nejen \u010das, ale i konkuren\u010dn\u00ed v\u00fdhodu, a z\u00e1rove\u0148 se m\u016f\u017ee oprostit od proces\u016f, kter\u00e9 jeho firmu zat\u011b\u017euj\u00ed.<\/p>\n\n\n\n

V\u00fdhody outsourcingu logistick\u00fdch slu\u017eeb, o kter\u00fdch byste m\u011bli v\u011bd\u011bt<\/strong><\/p>\n\n\n\n

Sv\u011b\u0159en\u00ed logistiky do rukou odborn\u00edk\u016f \u0161et\u0159\u00ed nejen \u010das.<\/p>\n\n\n\n

P\u0159\u00edstup k modern\u00edm technologi\u00edm<\/strong><\/p>\n\n\n\n

Jde tak\u00e9 o p\u0159\u00edstup k modern\u00edm technologi\u00edm. Jednotliv\u00e9 sklady \u010dasto nemaj\u00ed rozpo\u010det na investice do nejmodern\u011bj\u0161\u00edch syst\u00e9m\u016f pro optimalizaci logistick\u00fdch proces\u016f. Logistick\u00e9 centrum, kter\u00e9 obsluhuje v\u00edce z\u00e1kazn\u00edk\u016f, do nich investuje, proto\u017ee to je v tomto p\u0159\u00edpad\u011b strategick\u00fd sm\u011br rozvoje. P\u0159i spolupr\u00e1ci s rostouc\u00edm partnerem \u010dlov\u011bk automaticky t\u011b\u017e\u00ed z jeho technologi\u00ed.<\/p>\n\n\n\n

Fulfillment na podporu \u0161k\u00e1lov\u00e1n<\/strong><\/p>\n\n\n\n

Dal\u0161\u00ed v\u00fdhodou je flexibilita, kterou outsourcing logistiky poskytuje. P\u0159i provozov\u00e1n\u00ed vlastn\u00edho skladu v sez\u00f3n\u011b se podnikatel \u010dasto mus\u00ed postarat o dal\u0161\u00ed skladovac\u00ed prostory nebo se vzd\u00e1t potenci\u00e1ln\u00edho zisku t\u00edm, \u017ee je nem\u00e1. Dal\u0161\u00edm probl\u00e9mem jsou dal\u0161\u00ed zam\u011bstnanci. Outsourcingem logistiky elektronick\u00e9ho obchodu outsourcujete i \u0159e\u0161en\u00ed t\u011bchto probl\u00e9m\u016f.<\/p>\n\n\n\n

Sn\u00ed\u017een\u00ed fixn\u00edch n\u00e1klad\u016f – zd\u00e1nliv\u011b samoz\u0159ejm\u00e9, ale p\u0159esto stoj\u00ed za p\u0159ipomenut\u00ed. N\u00e1klady na \u00fadr\u017ebu skladu, n\u00e1kup za\u0159\u00edzen\u00ed, poplatky za energie nebo \u0161kolen\u00ed a pravideln\u00e9 zkou\u0161ky zam\u011bstnanc\u016f – to v\u0161e jsou fixn\u00ed n\u00e1klady, na kter\u00e9 p\u0159i outsourcingu logistiky nemus\u00edte myslet.<\/p>\n\n\n\n

Strach ze zm\u011bny: co n\u00e1m br\u00e1n\u00ed v outsourcingu elektronick\u00e9ho obchodov\u00e1n\u00ed ?<\/strong><\/p>\n\n\n\n

Ka\u017ed\u00e1 potenci\u00e1ln\u00ed zm\u011bna v\u017edy vyvol\u00e1v\u00e1 ot\u00e1zky.
\u201eBude se extern\u00ed spole\u010dnost starat o m\u00e9 z\u00e1kazn\u00edky stejn\u011b jako j\u00e1?\u201c
\u201eZtrat\u00edm kontrolu nad pln\u011bn\u00edm objedn\u00e1vek\u201c.
\u201eA co n\u00e1klady? Vyplat\u00ed se to?\u201c<\/p>\n\n\n\n

Zbyte\u010dn\u00e9 obavy.
D\u00edky proces\u016fm optimalizovan\u00fdm na z\u00e1klad\u011b \u00fadaj\u016f o objedn\u00e1vk\u00e1ch od v\u00edce z\u00e1kazn\u00edk\u016f je pln\u011bn\u00ed \u010dasto mnohem efektivn\u011bj\u0161\u00ed a pro z\u00e1kazn\u00edka uspokojiv\u011bj\u0161\u00ed. Samoz\u0159ejm\u011b zde hovo\u0159\u00edme o skute\u010dn\u00e9m logistick\u00e9m centru, nikoli o spole\u010dnosti, kter\u00e1 pouze tvrd\u00ed, \u017ee tyto \u00fakoly pln\u00ed, ale ve skute\u010dnosti s nimi m\u00e1 mnoho spole\u010dn\u00e9ho. N\u00e1klady uveden\u00e9 v p\u0159ehledn\u00e9m cen\u00edku jsou snadno spo\u010ditateln\u00e9.<\/p>\n\n\n\n

Ztr\u00e1ta kontroly je tak\u00e9 jen zd\u00e1nliv\u00e1. D\u00edky speci\u00e1ln\u00edm panel\u016fm je mo\u017en\u00e9 sledovat stav z\u00e1sob v re\u00e1ln\u00e9m \u010dase, stejn\u011b jako stav objedn\u00e1vek nebo vratek. Kontrola z\u016fst\u00e1v\u00e1 na\u0161im majitel\u016fm, pouze je z nich sejmuta zodpov\u011bdnost za pln\u011bn\u00ed objedn\u00e1vek, proto\u017ee ka\u017edodenn\u00ed provoz le\u017e\u00ed na poskytovateli slu\u017eeb.<\/p>\n\n\n\n

Sv\u011bt nestoj\u00ed na m\u00edst\u011b, p\u0159i roz\u0161i\u0159ov\u00e1n\u00ed podnik\u00e1n\u00ed je nutn\u00e9 sahat po nov\u00fdch \u0159e\u0161en\u00edch. Outsourcing logistiky elektronick\u00e9ho obchodu nen\u00ed m\u00f3dn\u00edm v\u00fdst\u0159elkem, ale reakc\u00ed na skute\u010dn\u00e9 pot\u0159eby trhu.<\/p>\n\n\n\n

D\u016fle\u017eit\u00e9 je dob\u0159e si vybrat. Stoj\u00edte-li p\u0159ed takov\u00fdm rozhodnut\u00edm, vsa\u010fte na partnera, kter\u00fd v\u00e1s zbav\u00ed odpov\u011bdnosti za \u0159e\u0161en\u00ed logistiky, ani\u017e by v\u00e1s od\u0159\u00edzl od informac\u00ed o produktech a stavu objedn\u00e1vek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sv\u011bt elektronick\u00e9ho obchodu se dnes rozv\u00edj\u00ed tempem, o kter\u00e9m se tv\u016frc\u016fm internetu pravd\u011bpodobn\u011b ani nesnilo. Nov\u00e9 prodejn\u00ed kan\u00e1ly p\u0159in\u00e1\u0161ej\u00ed majitel\u016fm obchod\u016f nov\u00e9 probl\u00e9my. Co o\u010dek\u00e1vaj\u00ed z\u00e1kazn\u00edci? Samoz\u0159ejm\u011b krom\u011b kvalitn\u00edho zbo\u017e\u00ed? No\u2026 v ide\u00e1ln\u00edm…<\/p>\n","protected":false},"author":2,"featured_media":1359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,38,41],"tags":[32,37,36,35],"class_list":["post-1358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crossborder","category-fulfillment","category-outsourcing","tag-fulfillment","tag-marketplace","tag-nemecko","tag-polsko"],"_links":{"self":[{"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/posts\/1358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1358"}],"version-history":[{"count":2,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/posts\/1358\/revisions"}],"predecessor-version":[{"id":1361,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/posts\/1358\/revisions\/1361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/media\/1359"}],"wp:attachment":[{"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gepardlogistics.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}